Most agents simply don’t understand real estate negotiation and instead choose to use an ‘offer process’.
This is not negotiation. An ‘offer process’ is simply the conveying of a buyer’s offer to the seller. Smart sellers realise that this isn’t a negotiation strategy, but rather a basic mediation.
A mediator is a person who assists and guides parties toward their own resolution. The mediator does not decide, nor influence the outcome. They simply allow parties to reach an acceptable agreement with one another.
When selling property, you do not want a mediator. Sellers need a negotiation strategy and a trained negotiator.
The Smartre Sale is quite simply the best method of negotiation when there are multiple buyers and the only effective method of sale when there is only one.
Here is some clarity around that statement.
- Why is The Smartre Sale the best method when there are multiple buyers?
The quality marketing and inspection strategies ensure there are no buyers that don’t discover, and then inspect, the property.
With multiple buyers, a competitive (rather than comparative) negotiation strategy is essential. Any method that allows a buyer to see, or even have an indication of, another’s offer guarantees the property will be undersold.
The Smartre Sale ensures each interested party in a multiple buyer scenario pays their maximum price, ensuring that a property is never undersold.
- Why is The Smartre Sale the only effective method when there is only one buyer?
The same components just mentioned, quality marketing and an integrated inspection strategy, ensure when there is only one great buyer they will be found. The Smartre Sale Quadrant Negotiation Strategy comprising Detachment, Knowledge, Relationship and Risk ensures that even a single buyer pays their maximum.
An agent’s negotiation ability is their true value to the seller – a point that is often overlooked or misunderstood. The skills and tactics employed after an interested buyer is found – the method of sale, the marketing, the pricing, and the inspections – all lead to this final negotiation.
The contract negotiation is the last chance a seller gets to obtain the best price in the market today.
An agent with great negotiation skills and the right strategy can make a difference of tens of thousands of dollars. With the wrong agent, the loss to the sellers can be in the tens of thousands.
Smartre Agencies understand their most important duty is that of a negotiator on behalf of sellers.